Why UX Design Matters When Covid-19 Is Changing Consumer Behaviour

Just some time ago, walking in the streets and moving in planes were common. But currently, it is an unusual thing, and people only travel out if it is necessary due to the Covid-19 pandemic. Due to the surge of the pandemic, the habits of everyone have changed, and the dependency on online platforms has increased.

From shopping to streaming services, everything is accessed through the internet. According to the World Economic Forum, only 46% of people go to physical stores, and the rest are shopping online. So, the brands realize that UX design for websites and apps is now the mantra for online platforms to retain customers.

The future of people’s lives is quite vague and carries a multitude of uncertainties than earlier. Brands are encountering unprecedented challenges in the pandemic. Yet, by optimising the UX experience of their app or website, they can gain many shoppers online. Here in this blog, you will understand the changing behaviour of customers and the UX experience. You will also learn the way you can leverage them to uplift your business growth.

Why is Consumer’s Behaviour So Important?

Consumer behaviour is the situation that a person undergoes while buying a product or service. Various factors motivate consumers in making the decision, and all such factors evolve with time. The factors can dictate the motivation to purchase a thing in a consumer’s mind. The demographic like gender, age, location, and occupation all can alter depending on the way people shop.

Consumers are motivated by social and psychological factors during shopping. Consumers are motivated through individualistic values; sometimes, they are forced to opt for the new behaviour due to certain circumstances. Covid-19 has changed a lot in the sales field, and the priority of consumers has shifted.

Also read: Why Good User Interface Design Is Important For Healthcare Applications?

But consumer behaviour still has the same importance. Some buy with impulse, while others think of rational logic. Any business that wants to have a high conversion of visitors into customers needs to understand consumer behaviour first. The more one learns about consumers, the better their business will shine.

Influence of UX on User Behaviour

More consumers depend on the internet to fulfil their shopping necessities, and businesses are accessing the UX design agency to launch online websites and applications. This sheds light on the way UX and user behaviour are connected. Some ways in which UX influences user behaviour are mentioned below.

1. Purchase Decision

User behaviour describes motivation influencing the decision of purchasers. Meanwhile, UX impacts the emotions of purchasers when they go through the sites or apps. UX means user experience, which is a big factor in affecting the behaviour of users in a few seconds.

2. Usage Ease Attracts Consumers

It is important to understand that user experience is not everything about animation or fancy graphics. Instead, it is the utilization ease of any application. The UX provides a seamless experience that consumers appreciate and navigate the website or app without hassle.

3. Eradicates Technical Issues

Suppose you have an e-commerce store, and the graphics are stunning. Yet, you have ignored the technical issues such as website speed or do not have a search bar. Then, users will struggle with web pages loading time. This will lead to dissatisfaction in customers. But with a proper UX, all these issues are eradicated.

4. Good UX Practice Leads to Consumer Satisfaction

Incorporating a better UX practice in apps by accessing a good UX design consultant has a greater influence on psychology. A lot of elements get involved in the thought process of customers while buying a product. Consumers want things from stores, but they want them more efficiently and pleasantly. The slightest detail in UX, like colours, size, typography, etc., can make a difference in consumers’ experience. These subconsciously impact the perception of people. With the ordering of products successfully, consumer satisfaction increases many times.

As all these indicate that UX design has a lot more influence on consumer behaviour even after the Covid-19 pandemic, you should give proper attention to it now.

UX Design Importance in Trouble Times and Afterwards

Many people are grounded in their homes due to the pandemic. So, software websites and apps are becoming their windows to the world outside. Some of these fulfil practical works, while others provide entertainment in self-isolation. People depend on websites and apps to get all updated information about the world and neighbourhood. They consume the content related to entertainment and purchase products. Functionality and usability issues are becoming a big turn-off for consumers who are already distraught and stressed.

In such scenarios, one thing that has become a great trend is the usage of smartphones. Around 80% of users living in urban areas access content online through mobile phones. This highlights the necessity of enhancing apps, and it can be improved through the below points.

• Short user flows.
• Faster re-orders.
• Saved searches.
• Timely product availability notifications.
• Mobile device layout optimization.
• Delivery services tighter integration.
• Few ads and big images.

Conclusion

The pandemic surge created a huge shift in the behaviours of consumers and amplified the digitization process for businesses. With the boost in better UX elements, customers’ engagement and increased conversion are becoming possible. To thrive in this tougher time, business owners have to understand consumer behaviour and focus on UX designs in their apps and websites.